It’s an interesting use of AI and bots, because - as Chambers notes - ordering a beverage is supposed to be easy and fun. “I expect QR codes, particularly at POS systems and in print and television ads, to be especially powerful in bridging offline to online and opening a persistent thread.” “Vending and sampling are two examples of previously anonymous, transient transactions that, when combined with a messaging interface, allow the brand to gather user feedback and track data, like individual purchase history and preferences, to remarket and personalize offers,” she said. She says AI is also one of the best ways to gather customer feedback. “This is especially valuable for Consumer Packaged Goods companies and other verticals where third-party distribution channels mean that, historically, the brand does not have a direct line of communication with their customers.” “Bots help brands reach customers on the channels that they prefer, enabling personalized, two-way communication at scale,” said Kunze. Lauren Kunze, the CEO of Pandorabots, which worked with Coca-Cola on the vending app, says the personalization involved is a key feature in the vending machine bot and next-gen machines. Chambers says at a college, the vending machine and app might have a fun personality, whereas in a hospital it might be less about the “fun” involved and more about the utility and functionality. The app will adjust to the vending machine requirements. You should enjoy the process of acquiring a Coke as much as you enjoy consuming a Coke.” “We will do this in new and exciting ways. “As humans, we build emotional connections to machines and with products,” Chambers said during the session. (Brand new circuitry powers the way hardware works with the app, says Chambers.) universities and locations around Australia and New Zealand, will allow you to order a Coca-Cola drink for yourself and a friend, then have it available on the vending machine. The app, which launches in about two weeks in places like U.S. Chambers says one of the most annoying things today is that they couldn’t serve two drinks on a vending machine.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |